About us

In early 2024, three visionaries Nitin – Rosmon – Krishnan founded The F* Word, a digital fashion company driven to democratize fashion design.

Rosmon Sidhik

Co-Founder & CTO

Nitin kumar

Co-Founder & CEO

Krishnan S.

Co-Founder & CPO

About Nitin kumar Co-Founder & CEO

Nitin, our futurist, found inspiration in a frustrating experience at a former startup. Struggling to design a custom company T-shirt revealed the inefficiencies of existing design options. Years advising the Metaverse Fashion Council heightened his awareness of the daunting hurdles in launching metaverse-ready collections, igniting his passion to revolutionize the industry. Knowing the playbook for disrupting the old economy from his prior startups, he set out to do so in fashion.

They envisioned a platform where creators could easily design, customize and share digital clothing. The F* Word was born to shatter traditional fashion barriers and open the world of design to all.