About Us

Simplifying Fashion Design, Making Everyone a Designer

We combine technology and creativity to make fashion design accessible to everyone. Using AI and blockchain, we simplify digital fashion design. Our end-to-end platform enables 3D fashion creation, social media showcasing, and monetization in both digital and physical marketplaces.

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Leading the Digital Fashion Revolution

We help designers move beyond outdated and clunky tools. Our platform of cutting-edge tools simplifies fashion design, addressing complex creation, digital-physical interoperability, and monetization.

We foster a community of innovation and shared knowledge, enabling everyone to express themselves through fashion in both the real world and the metaverse.

Our Story

In early 2024, three visionaries – Nitin, Rosmon and Krishnan – founded The F* Word, a digital fashion company driven to democratize fashion design.

Nitin, our futurist, found inspiration in a frustrating experience at a former startup. Struggling to design a custom company T-shirt revealed the inefficiencies of existing design options. Years advising the Metaverse Fashion Council heightened his awareness of the daunting hurdles in launching metaverse-ready collections, igniting his passion to revolutionize the industry. Knowing the playbook for disrupting the old economy from his prior startups, he set out to do so in fashion.

Rosmon, our technologist, was relentlessly determined to digitally disrupt and transform fashion. With a fervor for forging simple yet extraordinary user experiences, he visualized ground-breaking solutions that would transform the very fabric of fashion design.

Krishnan, our idealist, cherished curating his wardrobe with custom orders and garments from local brands. His dream was to shift the world away from mass-produced clothing towards pieces people could truly treasure. That dream found its moment.

They envisioned a platform where creators could easily design, customize and share digital clothing. The F* Word was born to shatter traditional fashion barriers and open the world of design to all.

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Graffiti Arrow 03 - The F* Word

meet our founders

Nitin

Nitin kumar

Co-Founder & CEO

Rosmon Sidhik

Co-Founder & CTO

Rosmon
Krishnan

Krishnan S.

Co-Founder & CPO

Our advisors

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Raya Khalifeh - Founder @ Raiya

Raya Khalifeh

Founder @ Raiya

Lian Pham - Founder @ Metahug

Lian Pham

Founder @ Metahug

Shaika Al-Sulaiti - Interior Design @ msheireb

Shaika Al-Sulaiti

Interior Design @ msheireb

05 - The F* Word

Aarti Uberoi

Course Leader @ IIAD

James Gaubert - Founder and Creative Director of Republique

James Gaubert

Founder & Creative Director @ Republiqe

Raya Khalifeh - Founder @ Raiya

Raya Khalifeh

Founder @ Raiya

Lian Pham - Founder @ Metahug

Liam Pham

Founder @ Metahug

Shaika Al-Sulaiti - Interior Design @ msheireb

Shaika Al-Sulaiti

Interior Design @ msheireb

05 - The F* Word

Aarti Uberoi

Course Leader @ IIAD

James Gaubert - Founder and Creative Director of Republique

James Gaubert

Founder & Creative Director @ Republiqe