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Afroja K – Founder of NEOMODEST in London

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Afroja K. – Fashion Designer

I’m the founder of NEOMODEST, a pioneer modest fashion brand in London that specialises in AI-generated phygital modest fashion. I’ve been working on AI fashion since 2021 and my designs have been featured in different media including TV shows, magazines and blogs. Fashion has always been an inspiration for me but I’ve always wanted to use it for good purposes. From that perspective, I launched my e-commerce fashion brand that promotes inclusion, innovation and sustainability.I use AI tools to co-create inclusive designs for women and girls. Coming from a legal background, I’ve been trying to show the intersection of fashion and human rights including diversity in fashion.

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