We are seeking a talented and aspiring Marketing Automation Specialist to join our team. This role is critical in helping create optimized marketing funnels and flows. The ideal candidate will have a strong background in marketing automation, data analysis, and campaign management.
Responsibilities
- Implement and manage the marketing automation stack, including pixel placement, tracking URLs, Google Tag Manager optimization, and connecting website forms and pop-ups to marketing automation tools.
- Architect and implement the entire data pipeline across the marketing tech stack.
- Perform A/B testing and ROI optimization across digital channels to enhance campaign effectiveness.
- Create hyper-targeted campaigns based on user interactions across various digital properties (website, social media, email campaigns, etc.).
- Develop lead scoring formulas, track conversion rates to MQLs, and analyze sales funnels to increase ROI and profitability.
- Build and maintain customer journeys, advanced nurture sequences, drip campaigns, and one-time email campaigns that drive engagement and conversions.
- Conduct ongoing A/B testing for subject lines, email copy, layouts, and CTAs to drive conversion improvements.
- Create workflows and customer journey maps to guide campaign and process development.
- Create and optimize landing pages to promote customer acquisition across the digital landscape.
- Tool evaluation and recommendations of new AI-based enhancements to the marketing technology stack.
Qualifications
- Proven experience in marketing automation and campaign management in a PLG company.
- Strong understanding of marketing data analysis and A/B testing methodologies and tools.
- Skilled in marketing automation tools and platforms (e.g., HubSpot, Clearbit, Google Analytics, Segment, etc.).
- Experience with Google Tag Manager, pixel placement, and tracking URL management.
- Excellent analytical skills and the ability to interpret complex data.
- Strong communication and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of web 3 platforms and digital fashion is a plus.
What We Offer
- The startup adrenaline with many opportunities to learn on a path from chaos to structure.
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Chance to be at the forefront of AI and digital fashion.
- Collaborative and inclusive work environment.
How to Apply
Interested in this position? Click the application button below! Submit a 100-word essay and a 2-minute video detailing your relevant experience and why you are a good fit for this role.
We will contact you if your qualifications match the role.
