About us

In early 2024, three visionaries Nitin – Rosmon – Krishnan founded The F* Word, a digital fashion company driven to democratize fashion design.

Design 1 - Carousel

Nitin Kumar,

Co-Founder & CEO

Nitin, our futurist, found inspiration in a frustrating experience at a former startup. Struggling to design a custom company T-shirt revealed the inefficiencies of existing design options. Years advising the Metaverse Fashion Council heightened his awareness of the daunting hurdles in launching metaverse-ready collections, igniting his passion to revolutionize the industry. Nitin also has the playbook for disrupting the old economy from his prior startups and exits.

Rosmon Sidhik,

Co-Founder & CTO

Rosmon, our technologist, was relentlessly determined to digitally disrupt and transform fashion. With a fervor for forging simple yet extraordinary user experiences, he visualized ground-breaking solutions that would transform the very fabric of fashion design.

Krishnan S.,

Co-Founder & CPO

Anuj Malhotra,

EVP Marketing & Growth

Anuj has over 15 years of experience scaling businesses, driving customer engagement, and creating innovative marketing strategies. His strategic and data-driven approach has forged partnerships and unlocked new revenue across industries. He’s excited to embrace the AI-driven digital age, not just in fashion but in growth initiatives as well.

Design 2 - Hover / Click

Rosmon Sidhik

Co-Founder & CTO

Nitin kumar

Co-Founder & CEO

Krishnan S.

Co-Founder & CPO

Anuj Malhotra

EVP Marketing & Growth

Krishnan S.

Co-Founder & CPO

Design 3 - Click on Photo

Rosmon Sidhik

Co-Founder & CTO

Nitin Kumar,

Co-Founder & CEO

Krishnan S.,

Co-Founder & CPO

Anuj Malhotra

EVP Marketing & Growth

Rosmon Sidhik

Co-Founder & CTO

About Nitin kumar Co-Founder & CEO

Nitin, our futurist, found inspiration in a frustrating experience at a former startup. Struggling to design a custom company T-shirt revealed the inefficiencies of existing design options. Years advising the Metaverse Fashion Council heightened his awareness of the daunting hurdles in launching metaverse-ready collections, igniting his passion to revolutionize the industry. Knowing the playbook for disrupting the old economy from his prior startups, he set out to do so in fashion.

They envisioned a platform where creators could easily design, customize and share digital clothing. The F* Word was born to shatter traditional fashion barriers and open the world of design to all.