We're building the agentic AI fashion platform that redefines how fashion is created, scaled, and experienced.
The F* Word is our rallying cry against slow, wasteful fashion. We strip out the Friction, give teams the Freedom to move Fast, keep workflows Fluid — and put the Fire back into the Fashion creation process.
We envision a world where designers focus on creativity while autonomous workflows handle the rest—reducing risk, maintaining margins, and keeping pace with trends. That same foundation lowers the barrier to entry, making it easier than ever to start a brand and work in AI fashion jobs.
The visionaries behind The F* Word
CEO & Co-Founder
Over 25 years in hi-tech across global markets, named “Master of the Business Pivot” by CEO Today.
Enterprise Experience: Led global multi-billion-dollar P&Ls and held senior leadership roles at Hewlett-Packard, Deloitte, and PwC.
Startup Impact: Achieved 2 exits and scaled ventures across SaaS, Web3, AI, and creator tools. Built zbyte (Web3 creator tools), disrupted the legal sector with LIGL, and redefined AI Ops with Heal.
Operating Expertise: Sales, Marketing, Pricing, Product, Growth, and M&A with a proven record of scaling from zero to global impact and driving pivots that unlock markets.
CPO & Co-Founder
Over 15 years in product leadership across SaaS (Mobility, Creator tools) and Consumer devices.
Enterprise Experience: Built and scaled mobility solutions from first pilots to recurring revenue with Auto OEMs and large fleet operators.
Startup Impact: pioneered VR content capture building devices -Theta and OZO to post-processing tools, driving creator-focused innovation. Built new stack for vehicle rentals incorporating IoT and Automation. Led GTM for Pebble (wearables), through record kickstart launch to retail.
Operating Expertise: Product strategy and execution — delivering 0-1 transformative products.
CTO & Co-Founder
Over 25 years in global product and engineering leadership, with expertise in AI, cloud-native SaaS, and large-scale systems.
Enterprise Experience: Held senior technology leadership roles at GE and AIG, leading complex global initiatives and scaling mission-critical platforms.
Startup Impact: Built and scaled tech across North America and Asia, with leadership roles at Ridecell (YC) and Frontdoor. Proven expertise in Generative AI and Agentic AI
Operating Expertise: Proven ability to build and scale high-performing global tech teams across startups and enterprises.
Proven results that speak for themselves
Already designed on the platform
Design-to-production time reduction
Independent designers & emerging fashion brands
Faster iteration and concept validation
Download our free book "The Future of Fashion" and discover how AI is reshaping design, production, and the entire fashion industry. Written by industry experts and AI researchers.
.svg)
“Great read for industry insiders as well as newcomers to the industry. The impact of AI on fashion was a fascinating read.”
- An Amazon Review