About us

In early 2024, Nitin, Rosmon, and Krishnan founded The F* Word, pioneering AI fashion with a single goal: to make fashion design accessible to ALL. The platform enables creators use AI to design, customize, share, and earn from digital clothing – breaking down traditional fashion barriers and open the world of design to all.

MANAGEMENT TEAM

Nitin Kumar,

Co-Founder & CEO

Nitin, our futurist, found inspiration in a frustrating experience at a former startup. Struggling to design a custom company T-shirt revealed the inefficiencies of existing design options. Years advising the Metaverse Fashion Council heightened his awareness of the daunting hurdles in launching metaverse-ready collections, igniting his passion to revolutionize the industry. Nitin also has the playbook for disrupting the old economy from his prior startups and exits.

Rosmon Sidhik,

Co-Founder & CTO

With over 25 years of Product and Engineering experience, specializes in building and scaling global teams at multiple startups (ranging from Seed to Series C). He also has extensive experience in managing large-scale direct-to-consumer (DTC) e-commerce businesses.

Krishnan S.,

Co-Founder & CPO

With over 15 years across Product Management and Marketing, Krishnan possesses a track record of building 0-1 products, at start-ups, and across varied domains – Consumer devices, VR Creator tools, Mobility and Fleet Management. As the driving force behind The F Word, he is committed to reshaping the fashion landscape and fostering creativity for designers.

Anuj Malhotra,

EVP Marketing & Growth

Anuj has over 15 years of experience scaling businesses, driving customer engagement, and creating innovative marketing strategies. His strategic and data-driven approach has forged partnerships and unlocked new revenue across industries. He’s excited to embrace the AI-driven digital age, not just in fashion but in growth initiatives as well.

Rosmon Sidhik,

Co-Founder & CTO

Nitin Kumar,

Co-Founder & CEO

Krishnan S.,

Co-Founder & CPO

About Nitin kumar Co-Founder & CEO

Nitin, our futurist, found inspiration in a frustrating experience at a former startup. Struggling to design a custom company T-shirt revealed the inefficiencies of existing design options. Years advising the Metaverse Fashion Council heightened his awareness of the daunting hurdles in launching metaverse-ready collections, igniting his passion to revolutionize the industry. Knowing the playbook for disrupting the old economy from his prior startups, he set out to do so in fashion.

They envisioned a platform where creators could easily design, customize and share digital clothing. The F* Word was born to shatter traditional fashion barriers and open the world of design to all.

About us

MANAGEMENT TEAM

Nitin Kumar,

Rosmon Sidhik,

Krishnan S.,

Anuj Malhotra,

Rosmon Sidhik,

Nitin Kumar,

Krishnan S.,

About Nitin kumar Co-Founder & CEO

ADVISORS

Shaikha Al-Sulaiti

Interior Designer @Msheireb

Aarti Uberoi

Course Leader @IIAD

James Gaubert

Founder Creative Dir @Republique

Raya Khalifeh

Founder @Raiya

Lian Pham

Founder @Metahug

Aude Rech

Creative Director @ARstudio