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Short answer: For a free AI lookbook, Canva and Adobe Express are the easiest start: free plans with layout templates and limited AI image generation. Adobe Firefly, Midjourney and Recraft give more control over the images but are paid for commercial use. FASHN and The New Black generate on-model fashion imagery from your products. None of the image tools produces the spec a factory needs; The F* Word adds an AI lookbook to a workflow that also turns the approved styles into tech packs.
A lookbook presents a collection: key looks on model, flat lays, and enough styling to sell the story. An AI lookbook generator creates some or all of those images from a prompt, a product photo or a flat, and sometimes lays them out as a document. It is different from a moodboard (inspiration before design) and from a line sheet (the order form with SKUs, prices and minimums).
| Tool | What it makes | Free plan | Paid from (vendor page, Nov 2026) | Commercial use |
|---|---|---|---|---|
| Canva | Lookbook layouts, templates, AI images | Yes, with limited AI | Pro US$144 a year | You own your output (Canva AI terms) |
| Adobe Express | Layouts and templates with Firefly images | Yes, free daily generations | Premium US$9.99 a month | Check Adobe terms |
| Adobe Firefly | Images, prints and graphics | Free trial | Standard US$9.99 a month | Adobe says Firefly model outputs are commercially safe |
| Midjourney | High-quality concept and campaign images | No | Basic US$10 a month | Pro or Mega required above US$1M yearly revenue |
| Recraft | Images, vectors and brand-style sets | Yes | See vendor pricing page | Free-plan images owned by Recraft, not for commercial use |
| FASHN | On-model images and virtual try-on from product photos | 10 free credits | Basic US$19 a month | Check vendor terms |
| The New Black | AI fashion design, AI models and try-on | No free plan listed | Starter US$15 a month | Vendor: everything you generate is yours |
| The F* Word | AI lookbook and photoshoot, plus tech packs from approved styles | 75 free credits, personal use | Starter US$10 one-time; Pro US$299 a month | Commercial from Starter |
Free does not always mean usable commercially. Recraft says Free-plan images are owned by Recraft, shown publicly and not licensed for commercial use. Midjourney has no free plan and requires Pro or Mega for companies over US$1M yearly revenue. The F* Word's free credits are for personal use; commercial licensing starts with the US$10 Starter top-up. Adobe says Firefly model outputs are safe for commercial use. Check the terms of whichever tool you use before an image reaches a customer or a buyer.
An AI image has no construction, materials or measurements attached. If a technical designer has to interpret it from scratch, the sample can come back wrong, and the State of AI Fashion 2026 report puts a sample round at US$200 to US$1,500. The F* Word's Launch Content workflow includes an AI lookbook and AI photoshoot, and the same workspace turns approved styles into tech packs with BOM, points of measure and construction notes, first draft in 8 to 10 minutes.
Prices and features checked on each vendor's own website on 8 November 2026; time and sample-cost figures from the State of AI Fashion 2026 report.
Canva or Adobe Express: both have free plans with layout templates and some AI image generation. For commercial use, check each tool's terms; some free plans do not allow it.
It depends on the tool. Canva says you own your output; Recraft says Free-plan images are owned by Recraft and not licensed for commercial use; The F* Word's free credits are for personal use.
Not directly from an image tool: the image has no materials or measurements attached. The F* Word turns approved styles into tech packs with BOM and points of measure, first draft in 8 to 10 minutes.
A lookbook sells the story with images. A line sheet is an order document: style number, colourways, sizes, wholesale price, minimum order and delivery window.
No. AI speeds up producing images; choosing the looks, the story and what fits the brand stays with the creative director.
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Related: Activating Your Design with a Fashion Lookbook Generator
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